Who owns adaptive health
Adaptive health is a manufacturer of science-based nutritional supplements. The company makes a full portfolio of brands in categories including joint health, sleep support, men’s health, probiotics, heart health and mood support to help customers maintain or regain a healthy lifestyle.
The company was founded in 1991 and is based in Charlotte, North Carolina. It has 56 employees and operates in the health, wellness and fitness sector.
What is the company's business model?
Adaptive health is primarily a direct-to-consumer and omnichannel company. Its products are sold online, through national retailers and through its own retail partners. It also has a network of doctors and consultants who provide advice about its products.
What are the key technologies used by the company?
Despite being one of the fastest growing middle market companies in Charlotte, NC, Adaptive Health has never taken outside investment capital. It has grown from 35 employees to 250 in four locations and focuses on health, nutrition and fitness products.
What is the company's industry analysis?
Using a proprietary formula, Adaptive Health has developed a portfolio of scientifically formulated nutritional health products. These include core brands such as Instaflex advanced joint support, Nugenix total-t body, Peptiva digestive health, and Lumiday mood enhancement.
In January 2021, Adaptive health was merged with Nutrisystem to create Wellful, Inc. Wellful is an omnichannel health and wellness company, selling Nutrisystem meal solution weight management program through a number of channels and Adaptive Health’s product line through direct-to-consumer sales. The new company will be a leading player in the direct-to-consumer and vitamin mineral and supplement markets.