Taking inspiration from the spirit of transformation, Move is more in line with Coke’s ethereal theme than any other Creations drop to date. It’s a vibey flavor that pushes the limits, and it captures that sense of escapism.
The Coca-Cola Company doesn’t want you to know what Move tastes like, and that’s because it isn’t a regular Coke flavor. It’s a limited-edition product that launched this month and is part of the brand’s Coca-Cola Creations platform, which debuted last year. That platform includes a lineup of high-concept flavors that are inspired by artists, music, and moods.
For example, last year the Atlanta beverage giant partnered with Grammy-award winning singer Rosalia on the flavor Starlight. That flavor was supposed to feel “as if you’re looking into the stars.” Other flavors in the collection include the space-inspired Zero Sugar Byte, and last month’s Generation Z-bent Dreamworld.
While it’s difficult to determine what Coca-Cola Move tastes like because the company won’t tell you, there are hints that it might be closer to rum and coke than other Coke flavors. In fact, many of the drink’s reviews reference popcorn, which makes it sound like a Buttered Popcorn Jelly Belly. That’s not a good thing, because this soda probably doesn’t taste very good. It’s available in a 20-ounce bottle and has 240 calories and 65 grams of sugar, which is about 16 teaspoons more than the recommended daily amount for adults. A low-sugar version is also available.