What are two main benefits of using search audience solutions?
Audience solutions combine your first-party data with Google insights to identify customers with the right intent, at the right moment. This helps you build personalized campaigns and create customer journeys that deliver a higher ROI and lower CPA.
In-Market Audiences drives consideration among people who are actively researching your products and services, including those thinking of buying from you but aren't ready yet. This feature also reveals the number of people who have buying insight, which can help you find those customers to reach for conversions.
RLSA (Remarketing List for Search Ads) helps you reach people who have engaged with your website or YouTube channel in the past. It's a powerful way to reconnect with people who were your customers in the past, so you can re-engage them with ads and improve your conversion targets.
Similar Audiences for Search helps you find new customers who share the behaviors and characteristics of your remarketing audience segments, so you can improve conversions and reduce campaign spend. Similarly, Customer Match allows you to upload your own data into Google Ads and reach custom segments across devices.
In order to be effective, your retargeting efforts must connect with people at the right time and place. Luckily, Google has several ways to do just that, so you can maximize your reach and increase your conversions. These solutions offer a wide range of benefits for your online advertising strategy and can help you achieve business outcomes that are specific to your brand.