April 17, 2023

The Practical Benefits of Outrageous

the practical benefits of outrageous

The practical benefits of outrageous

Whether you're out on the town or in front of the TV, it's easy to get caught up in an atmosphere of exuberance that can take your breath away. But don't be afraid to be a little bit outrageous because it can actually have many positive effects for your business, too.

The first is that outrageousness can be a great way to make a statement. In a world where people are increasingly becoming enamored with the superficial, outrageousness can help to break through the clutter and create a sense of connection.

Outrageous can also be a good way to communicate your company's message and build your brand. When you're using a witty, fun and even sexy tone in your marketing or communications, it can be an effective way to get noticed.

Another reason to be a little bit outrageous is that it can help you to attract and retain top talent. As more and more job seekers are hopping from employer to employer, companies have been looking for ways to differentiate themselves and attract top employees.

When it comes to workplace benefits, 4 out of 5 workers say the best benefits are those that allow them to grow professionally and keep their skills fresh. This is particularly true of Millennials, who rank the ability to learn and grow as their number one concern when choosing a new job.

Firms that have mastered the art of making their benefits appeal to staff members and encourage loyalty have found it can pay off in terms of lower turnover rates, increased revenue and a better sense of employee pride and engagement. For example, Boston firm Vitale Caturano & Co. has developed a program it calls "outrageous employee benefits" that provides financial incentives, professional development and education opportunities.


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