Whether you’re an entrepreneur trying to build your business or simply struggling with finding your own life purpose, there’s something about having a Big Why that can make all the difference. A Big Why is your emotional reason to do what you do – it’s the one thing that drives you when all else fails, the motivation that keeps you from giving up.
It’s an idea that’s become popular in the business world thanks to a book called Start With Why by Simon Sinek. The idea is that everything you do as a company (or as a person) should follow the same fundamental driving force. So if someone ever asked you why you do what you do, you should be able to circle back and answer that question in a way that feels clear and cohesive to you.
While a personal “Why” might be harder to nail down than a corporate one, the effort will be worth it in the end. Many experts recommend asking yourself “why” about five different times before you can hone in on an answer that’s emotionally connected to you and will drive you through hard times.
With 'This Is Why,' Paramore demonstrates a mastery of their craft in the way they mine the deepest, darkest feelings of their own lives and translate them into forward-thinking rock. As a result, the album is as in tune with today’s textures as it is a love letter to their eruptive early days.