The objective of _______ is to gather data about project usability and the resulting user experience. This can include a myriad of tests, surveys, and analysis methods.
The best way to collect information about your users is through their behavior. To get this type of insight, you’ll want to make sure you understand how your target audience uses the internet, their technology and device preferences, and what tasks they’re trying to accomplish.
You’ll also need to know what their expectations are for the resulting product, and what they expect it to do for them. This will help you create a clear picture of what your customers need from their digital products.
It’s important to understand the limitations of your research before you begin experimenting with new technologies. For example, if you’re testing a web application, you need to avoid overburdening the application and the user with excessive amounts of data or content that they don’t need. Similarly, if you’re developing an app for smartphones, you may have to limit your sample size and the number of devices involved in the study. Using the most efficient means of capturing data and information will keep your project on track and in budget.