Bud Light, a popular beer brand produced by Anheuser-Busch, is known for being low in calories and carbs compared to regular beers. One 12-ounce serving of the drink contains 110 calories and has 2 percent of the recommended daily value of carbohydrates. It also has less than 1 gram of protein. This makes it a healthier choice than a lot of other alcoholic beverages, such as regular beers, which typically contain up to 200 calories per serving.
The beer company is attempting to appeal to health-conscious consumers with a new large label that will list ingredients, calories and other nutritional information. The label looks similar to those required by the FDA on food products. It will be featured on cases of the drink and will begin rolling out next month, according to the Associated Press. The labels will show the drink’s ingredients, calories, fat, saturated fat, trans fat and sodium in addition to its alcohol content by volume.
This will be the first time that the brewing company has displayed this information on the packaging of its beer. Previously, the company’s nutrition facts were listed in small print on the bottom of each bottle. The move is a response to waning sales for Bud Light, which has seen its market share decline in recent years. The company hopes that it can capture some of the millennial demographic with the new labeling. It’s also trying to lure health-conscious drinkers with a new, zero carb beer, called Bud Light NEXT. The beverage has 80 calories and 4% alcohol, which is 30 fewer calories and 6.6 fewer grams of carbs than a 12-ounce serving of Bud Light.