By telling cities the benefits of sponsoring professional golf tournaments, fred corcoran convinced them to host their own local events. This strategy made it possible for corporations to gain tax-free exposure and brand recognition in the name of charity. It also encouraged pro golfers to return year after year to their hometowns, and gave the public an exciting new form of sport.
Benefits of Hosting a Golf Tournament:
Aside from providing an opportunity for the community to gather and watch pro golfers compete, hosting a tournament is a great way to build relationships with your donors and sponsors. However, it does require a significant amount of time and energy to set up the event, including working with sponsors and arranging appropriate tee times at the facility where the tournament will be held. This added responsibility is not something you should agree to without being completely ready for it. Schedule a couple of assessments of your network before you commit to the event, and make sure you’re prepared for all of the responsibilities involved. You’ll be glad you did!