February 26, 2024

Grow your business with social selling strategies.

As a business owner, you must formulate a social selling strategy to optimize sales and your company's growth. This is required as the selling spaces, or marketing areas are fast becoming overcrowded by the presence of multiple competitors.

In this context, the strategic importance of social selling comes into play. One of the reasons for this is that many buyers consult social media platforms to learn about the details of the commodities and services they want to source.

According to the market intelligence group Verified Market Research, the global smart card market was valued at USD 16.81 billion in 2021 and is projected to reach USD 30.71 billion by 2023, growing at a CAGR of 7.69% from 2022 to 2030.

How do you grow a business with social selling strategies?

If you are deploying smart digital cards to strategize your sales, you are moving in the right direction. If you want to stay ahead of the marketing competition and grow in business by increasing sales, you should adopt the following five strategies to benefit from them:

  1. Brant Promotion through Social Media: Branding is essential to growing your business. Using social media, you can effectively carry out branding among a large audience. Your digital business card, carrying all details about your company, its branches, products, and services, and their specifications, can help you reach a large audience.
  2. Gauge Trend in Market Demand for Products and Services: You can understand demand by monitoring queries about particular commodities and services. Analyze the in-demand commodities and services. See if you are producing them. If yes, you can promote your products through social media. Consider diversifying your product and service profiles if you are not producing them.
  3. Formulate your social media-centric PR plan: Public relations is a major management tool to promote business, no matter which commodities you produce or services you dispense. You now have a very vibrant PR platform by way of social media. If you actively participate in conveying your company's message, prospective buyers will be attracted to your services and commodities.
  4. Interaction with Future Buyers: Social media is ideal for interaction. Make use of it. You can regularly interact with people who make queries about sourcing goods and services. This creates a personal touch with the future customers and prospective buyers lying in the pipeline. It is now up to you to convert those trade queries into sales. But the general rule is that if you interact well with them and satisfy them with answers to their queries, they will feel a personal touch from your company.
  5. Cash Loyalty Factor: A customer's marketing behavior is usually marked by a loyalty factor. You know you can retain customers if they are loyal to your products and services. If you want to build up a strong loyalty-based customer database, you must use all the information in your digital business cards and use social media platforms best. Your success in growing loyalty depends greatly on how you use social media platforms and your e-business card.

These are the five most effective ways to grow in business. They are all sales-centric. Against this backdrop, you should use your information-packet digital card and social media platforms as the most potent ways to boost your business.

You can widen your market area through social media by forging a one-on-one relationship. You can mail them your digital smart business cards, which will give all the details about your company's products and services. An e-business card is an ideal way to profile your products and services.


Digital technology advancements have made smart cards play a vital role in expanding markets, boosting sales, and facilitating social media as a platform to catch a larger audience. This is because consumer awareness is now growing. The buyers want to gather more information about consumer goods, industrially finished products, and specific services they want to procure. They get into the details by consulting social media platforms. To keep up with this tendency, your marketing strategy needs to be more tailored to a robust presence on social media.




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