Each of these benefits you’d expect from shopping ads except for free listings
More traffic, Better qualified leads
Whether they’re using their smartphones or a desktop computer to search for products, many people use Google searches as their first step in the buying process. Fortunately, if your ads are optimized to show on mobile devices, your products can reach these potential customers.
Easy retail-centric campaign management: With Google Shopping, you can create ad campaigns that show your products to relevant customers using terms in your Merchant Center data feed. These are easier to manage than keywords, and will match a shopper’s search query with your product inventory.
Powerful reporting and competitive data: With Google Shopping, you can filter your ad data by price range and brand to get detailed, in-depth information on how your products are performing. This helps you identify growth opportunities and improve your marketing strategy.
More visibility for your products: Since Google Shopping ads are displayed in carousels, they’re a great option for online retailers. These carousels can showcase no less than 15 of your products, increasing the likelihood that your ad will be seen.
In addition to this, the carousel format can help you boost click-through rates (CTR) because visitors see more details about the products they’re interested in before they decide to make a purchase. A higher CTR can also help you generate a greater return on investment (ROI).
While you shouldn’t rely solely on shopping ads to drive traffic to your site, they’re an excellent choice for retailers with a wide range of budgets. They’re also a great way to increase the frequency of your website showing up in a single search.