September 7, 2023

Crafting a stellar careers page: 6 essential steps

When attracting top talent, the careers page is a crucial tool in the recruiter’s recruitment arsenal.


It's the place where potential candidates get their first impression of the company and decide whether or not they want to take the next step in the application process.

From showcasing your company culture to highlighting team member testimonials, these tips will help you create a careers page that stands out.

What is a careers page?

A part of a company's website showcasing job openings is called a careers page. It offers a central location for job seekers to research open openings, submit applications, and learn about the culture and values of the organization.

Candidates can browse and filter job listings based on location, job title, or department on a well-designed careers page. The careers page provides comprehensive details on each position, including duties and requirements.

Candidates can also quickly apply for job openings on the website by filling out an application form or according to submission guidelines.

Careers pages are essential for luring top candidates, promoting the employer brand, and delivering a positive applicant experience. It provides prospective employees with an insight into what it's like to work with a company.

It creates prospects for the business to demonstrate its distinct culture, values, and incentives that make it enticing, boosting recruiting success.

Five key benefits of having an attractive careers page

Enhanced reputation

Your company's reach expands, and you can draw applicants from a larger talent pool thanks to a careers website.

Your career site can rank better in search engine results with the proper SEO tactics and online advertisements, making it simpler for potential candidates to find employment opportunities.

This exposure allows you to get in touch with a wide range of well-qualified potential customers and, ultimately, aids in widening your search to include a broad spectrum of candidates.

Constant talent engagement

An all-in-one resource for continued candidate engagement is a careers page.

Through a careers web page, you may tell prospective employees about corporate news, events, and openings for new positions.

Even if a candidate isn't immediately prepared to apply, you may foster relationships with them over time by allowing them to join a talent network or sign up for job alerts.

(P.S.- You can also use HR recruitment software to integrate your careers page for better engagement.)

Upgraded candidate experience

Potential candidates can captivate and give a good first impression with a well-designed careers page.

Appealing graphics, intriguing content, and easy navigation can greatly improve the candidate experience.

You can keep candidates engaged and persuade them to apply for your open positions by giving them pertinent information about your business, career opportunities, and employee benefits.

Improved applicant quality

Please provide thorough job descriptions, comprehensible requirements, and expectations for each role with a dedicated careers page.

This clarity lures individuals with the necessary credentials and expertise, resulting in a larger pool of sincere applications.

You may speed up the hiring process and find the best applicants straight away by explicitly stating what you're looking for.

Time and money savings

A careers page minimizes the need for conventional hiring techniques like job boards and print adverts. Over time, this may save you a lot of money.

Additionally, an applicant tracking system (ATS) incorporated with a well-optimized careers webpage accelerates the application process, saving time for HR teams and clients.

6 steps to create an Outstanding Careers Page

Step 1: Determine your needs and objectives

Clearly defining what you're seeking is the first step.

  • What positions are available right now at your business?
  • What qualifications and skill sets are you in search of?
  • What kind of person would fit well within the culture of your company?

After gathering all of this data, you should also describe the objectives of your careers web page. This can entail attracting qualified candidates, promoting your organization's culture, or strengthening your brand's reputation.

Step 2: Configure your content and page layout

You may begin preparing the design and content of your careers web page once you understand your requirements and objectives. This might comprise:

  • A warm and appealing message that introduces prospective employees to your company.
  • A list of open positions, each with a thorough job description, a list of prerequisites, and directions for applying.
  • Describe your company's culture and beliefs, ideally using images or videos.
  • Employee testimonials from the current ones.
  • FAQs and contacts for additional inquiries.

Step 3: Create the content

It's time to start writing and gathering information for your page.

Make the welcome message as warm and interesting as possible. Describe what makes your company unique and why it is a fantastic workplace.

When describing a position, be clear about the duties, responsibilities, skills, and experience required.

Short team interviews can be used to collect employee testimonials. This will add a personal touch and give applicants a behind-the-scenes look at your business.

Create a FAQ section that answers frequently asked questions regarding the hiring process, the workplace, benefits, etc.

Step 4: Design the page

Use a web design tool or consult your web designer to develop your page.

Remember that it should be neat, appealing, and simple to use.

Make sure it's simple to find and read the list of open vacancies.

Use pictures, videos, and infographics to make the page more engaging.

To maintain your brand consistency, use your company's colors and logos.

Step 5: Integrate an application system

Candidates should find it convenient to apply for open positions on your careers page.

Consider adding a system that enables applicants to complete a form and upload their resumes directly onto your website.

You can construct personalized career pages using various application tracking systems, such as Recruit CRM, Freshteam by Freshworks, or Rippling. To provide applicants with a seamless experience, these pages can be instantly incorporated into your website.

Step 6: Examine, launch, and advertise your careers page

Test the website extensively before launching to ensure all links and forms function as intended and the layout is appealing across various devices.

Launch the page as soon as everything is ready.

Promote your new careers page on the social media profiles of your organization, in email newsletters, and everywhere else that potential candidates could access.


Author's Bio

Recruit CRM aims to help recruiters streamline their recruiting process worldwide using our intuitive and easy-to-use cloud-based ATS + CRM software. Check out our latest ebook, “101 recruiting power boosters to ace your hiring in 2023” for expert recruiting tips and advice.


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