All of the following are benefits of online direct marketing for buyers except:
1. It is cost-effective, 2. Generates leads and boosts sales, 3. Reach a wide audience quickly, 4. Provide a personalized experience.
Unlike mass advertising, direct marketing is presented to only those who are suspected to have an interest in your company's product, based on information gathered about them. This can reduce waste coverage.
It is less intrusive and results are measurable, providing better tracking for small batch testing of campaigns before rolling them out on a larger scale.
The use of email is a cost-effective way to communicate with potential customers. It is easy to track responses and can be a great way to build customer relationships.
This is a good option for businesses that need to generate sales quickly or are testing a new marketing campaign before rolling it out on a wider scale.
It is a low-risk entry point, offers a flexible work schedule and makes it easier to be your own boss.
Buyers can easily access products and buying information through digital channels such as internet, mobile devices, and social media. This gives them QUICK ACCESS to a rich array of goods and information, as well as a COMMUNITY of like-minded buyers.
This strategy can be used by sellers of both B2B and B2C products and services. It is also an excellent way to build trust and loyalty with customers by providing them with a quality product or service at a reasonable price.