It's no secret that a lot has changed in the online space over the past decade, including attitudes towards social networks and methods of using them. Previously, we could say that platforms are mainly used to interact with friends, colleagues and family, but today these resources are much more than just places for comfortable and friendly communication. In 2024, every second businessman strives to make his brand popular online.
Why? It's simple - social networks not only allow businesses to interact with customers (potential and current), but also to improve their presence and form a loyal audience. As a result, this affects the company's revenue and its recognition.
However, at the same time, it is worth understanding that competition in the online environment is very intense, and if you, as an entrepreneur, don’t strive to make your brand accounts competitive, it will be difficult for you to win the attention of the audience.
In today's article, we’ll share the three most effective ways to grow on social media for small businesses that you need to know to stand out online. Keep reading!
- Explore paid advertising services
The online advertising services market is developing in proportion to the demand for social platforms. If earlier (5-10 years ago) most bloggers and entrepreneurs could cope without additional support, today it is virtually impossible. That's why sites like https://viplikes.net/ are becoming more popular every day - they offer the opportunity to buy any metric from real users for your pages. With such incentives, entrepreneurs don’t have to spend a lot of their efforts and nerves, hire specialists for long-term work or spend a lot of money on targeted advertising.
In fact, incentives are a simplified way of working with managers and marketers, the only difference is that you don't have to wait several months before getting a positive result. Otherwise, the incentives offered by the site are no less effective and can also be used for the long term.
Another great advantage of this method is that it can be used at any time of promotion. That is, you don’t need to have any specific base, you can form it through incentives.
- Make your account authentic
We mentioned earlier that competition is becoming more and more noticeable on social networks, which means that users have become more selective towards entrepreneurs and influencers they see there. Therefore, in order for your page to stand out from others and become more recognizable (accordingly, the brand itself will be more visible), it is important to make it as authentic as possible.
It doesn't matter which platform you choose to promote your company - it can be IG, youth TikTok, Facebook or YouTube. It is important how you position yourself on the resources. But to make your page look organic with your products and services, determine in advance which audience you want to attract.
Based on this data, analyze your competitors and identify the main factors that attract your potential customers. As an example, perhaps your audience will like the bright colors in the publication feed, an unusual name, or regular Stories about the life of your brand. The main thing is that your page looks authentic and resonates with the products/services offered.
- Shoot videos
The era of text posts and photos is slowly fading into the background. They become more "boring" to the audience and don’t attract as much attention as dynamic videos. Plus, the clips feel like something "alive" and help customers to get to know you and your products better. Many businessmen have already started using video marketing in their strategies and see amazing results. So be sure to try it!